BKT Stories France: The Story of SARL James
Case Studies

BKT Stories France: The Story of SARL James

Reading time (minutes):2

In the latest episode of BKT Stories, we traveled to the beautiful regions of Manche, France, to learn about the history and operations of SARL James, an agricultural business that is a shining example of passion, innovation, and generational expertise. This visit provided an insightful look into a company that has prospered over decades of hard work and development.

Situated in the Manche countryside, SARL James is a family enterprise that spans three generations and has consistently evolved with the demands of modern farming. Emile James founded the business and managed it in the 1950s, followed by his son Joel, who then handed it over to his son Julien upon his retirement. During our visit, we had the opportunity to meet Julien and the SARL James team as we learned more about what makes their business operations so successful.
BKT Stories France: The Story of SARL James 1
BKT Stories France: The Story of SARL James 2

SARL James is committed to combining traditional knowledge with modern technology. Julien, along with the generations before him, ensures the company remains at the forefront of agricultural innovation while maintaining the family values that have guided them for years. Julien James reflected on the parallels between BKT Tires and Sarl James, commenting that “BKT is like us: a family business that knows how to listen to the customer's needs and grow with you. When I started working with them, they had no IF tires and that was limiting, but we discussed it and within a year they  introduced them, showing great responsiveness to our needs."

 
BKT Stories France: The Story of SARL James 3

One key element of their success is their use of BKT Tires. Mikaël Fauchon, SARL James’s farm equipment driver, favors the AGRIMAX RT 855, as it is “specifically designed for soil tillage and transport operations both in the field and on road.” Essential for navigating both the roads and the fields, BKT tires provide the durability and flexibility needed for their varied field operations, and reliable performance that supports SARL James's commitment to efficiency and sustainability. SARL James is focused on building a sustainable future, and BKT Tires play a crucial role in supporting their daily operations, and running of their state-of-the-art equipment fleet. This consists of 17 tractors, 7 mulchers, 8 combine harvesters, plus dozers, pruning tools, and several implements - for a total of about 50 pieces of farming equipment.  

BKT respond to demand with innovative tires, designed specifically for the industry, for example:
AGRIMAX FORCE
AGRIMAX FORCE

The AGRIMAX FORCE is designed for soil tillage, transport, and harvesting operations on high-power tractors and combine harvesters, ensuring maximum performance and efficiency. Thanks to the IF technology, this tire is able to carry heavy loads at lower inflation pressure than a standard tire, operating gently on the soil.

RIDEMAX FL 693 M
RIDEMAX FL 693 M

The RIDEMAX FL 693 M is the ideal tire for driving on road sections with trailers or tankers, with low rolling resistance contributing to lower fuel consumption, reinforced bead and steel elts for superior durability and without compromising on comfort or self-cleaning qualities. 

AGRIMAX RT 855
AGRIMAX RT 855
The AGRIMAX RT 855 is available in a range of sizes suitable for various operations. Additionally, this tire is perfect for tractors that frequently move between the field and the road.
AGRIMAX FORCE
RIDEMAX FL 693 M
AGRIMAX RT 855
BKT Stories France: The Story of SARL James 4

The partnership between BKT Tires and SARL James represents a strategic bond, an alignment in values and a commitment to excellence.


“We first began to rely on BKT tires for a small tractor and got great results right away, with surprising durability compared to the average. Later, we tested them on larger tractors, up to more than 400 horsepower, and they have never ever disappointed us” - Julien James, Company Manager
 

Join us in this episode as we explore SARL James's rich history and ongoing innovation and see how they are shaping the future of agriculture with the help of BKT Tires.

 
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